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Keynote Speakers

Petra Badke-Schaub

  • Petra Badke-Schaub
  • Delft University of Technology
  • Presentation Title:
    RESEARCH the DESIGNER: Which concepts explain the designer's activities and provide support for successful processes and outcome?
  • Bio-Sketch Dr. Petra Badke-Schaub is Professor of Design Theory and Methodology at Delft University of Technology, NL. She has a background in cognitive and social psychology and did her PhD on 'Groups and complex problem solving' at the University Bamberg in Germany. The main research aim of her research group at the Faculty of Industrial Design Engineering is to analyse the designer and the activity of designing as social-cognitive process in context. The research methods encompass long-term interdisciplinary projects in the field as well as laboratory experimental studies. Her publication list includes more than 100 refereed journal and conference papers and the editorship of four books on human factors, critical situations in design and the designer as the key success factor in product development. Overall, publications encompass topics such defining and analyzing critical situations, problem solving and decision making of individuals and teams in complex environments, the sketching process and the development of team mental models, experience and creativity in design.
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